I design intuitive digital experiences through clean UI, thoughtful UX, and scalable design systems. I love transforming complex workflows into simple, elegant interfaces and enjoy bringing designs to life with a strong understanding of frontend development.
Approach and
philosophy
As a designer, I believe that understanding the needs and goals of my clients is crucial to delivering effective solutions. Through my work, I strive to create visually appealing and user-friendly experiences that meet the highest standards of quality.
Creating
impactful projects
I'm passionate about bringing big ideas to life and making a lasting impact through my work. By leveraging creativity, innovation, and collaboration, I help people deliver projects that drive meaningful change and achieve real results.
Designer Portfolio UI/UX design
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Designer Portfolio UI/UX design
Mauris porttitor lobortis ligula, quis molestie lorem scelerisque eu. Morbi aliquam enim odio, a mollis ipsum tristique eu.
My digital
journey
Work experience
Redesigned 4 major platforms (UNIPREP, UNIAPPLY, SOPEXPERT, UNIABROAD), increasing user retention by 28% through cleaner interfaces and simplified workflows.
Boosted lead conversion rates by 22% on landing pages through data-driven UI improvements.
Reduced CRM user onboarding time by 40% by redesigning admin panel UX.
Created over 60 reusable UI components to accelerate development and maintain consistency.
Collaborated with a cross-functional team
of 12+ developers and stakeholders.
Designed and maintained visual identity across the company's web and mobile platforms, contributing to a 25% increase in online property inquiries.
Created high-converting UI designs for real estate listings, helping reduce bounce rate by 30% and increasing average session duration by 40%.
Developed interactive brochures, virtual walkthrough interfaces, and marketing materials that improved lead engagement at events and expos.
Collaborated with sales
and marketing teams to align digital design assets with offline campaigns for consistent brand storytelling.
Produced multi-format visual content (social media posts, story creatives, event promos, and print marketing) for 10+ client brands.
Collaborated with marketing teams to iterate quickly on design needs, often delivering same-day turnaround for ad creatives and promotional assets.
Ensured print-ready design standards across all materials, reducing reprint costs and approval time by 20%.
Designed 500+ social media creatives, print ads, brochures, banners, and flyers for clients across education, retail, real estate, and wellness sectors.
Helped small businesses establish a cohesive visual identity, contributing to improved brand recognition and client retention.
Designed and delivered content for both short-term campaigns and long-term retainer clients, maintaining a 100% delivery rate.
Designed and delivered 15+ responsive websites for international clients based in Dubai and Canada, covering industries like jewellery, hospitality, oil and energy, real estate, and consulting.
Conducted user research, wireframing, and prototyping for each project to ensure client-specific UX goals were met.
Developed high-fidelity mock-ups and UI kits, ensuring brand consistency and smooth developer handoff.
Collaborated with developers to implement
interactive frontends, ensuring mobile responsiveness and pixel-perfect accuracy.
Improved end-user satisfaction scores (via client feedback) across projects, leading to a 40% client repeat rate.
Started career with a focus on print media design, creating posters, flyers, brochures, and marketing collateral for local clients.
Designed 10+ logos for small businesses and community brands, building foundational skills in branding and typography.
Worked closely with senior designers to understand layout principles, visual hierarchy, and pre-press file preparation.
Contributed to event and campaign materials that helped clients attract 20-30% more
footfall and improved local visibility.
Built strong fundamentals in Adobe tools and print production standards.
My education
2012 - 2017
Bachelor of Engineering
Computer Science
Vidyavardhaka College of Engineering, Mysore
Studied computer science fundamentals, including programming languages & software development.
My Certifications
Feb 2025
Foundations of User Experience (UX) Design.
Start the UX Design Process:Empathize, Define, and Ideate.
Build Wireframes and LowFidelity Prototype.
Conduct UX Research and Test Early Concepts.
Create High-Fidelity Designs and Prototypes in Figma.
Build Dynamic User Interfaces (UI) for Websites.
Design a User Experience for Social Good & Prepare for Jobs.
My favourite tools
Photoshop
Illustrator
Figma
Adobe XD
HTML5
CSS3
Bootstrap 5
Notion
Get in touch!
I'm always excited to connect and explore new opportunities! Whether you'd like to learn more about my experience or discuss how I can contribute to your team, feel free to reach out. I'm actively seeking exciting roles and would love to hear from you!
Done!
Thanks for your message. I'll get back as soon as possible.Location
Phone
UNIPREP
Type
Web-App
Date
Jan 2023
Tools
Figma, Angular, Bootstrap, Laravel
Tags
UNIPREP, UNIABROAD, Ed-Tech
I led a design team of two, overseeing the end-to-end UI/UX design process for UNIPREP. My responsibilities included conceptualizing user flows, creating wireframes and prototypes, and ensuring a cohesive visual language across the platform.
Project Kickoff
The project commenced with strategy sessions involving the CEO and team lead. We aligned on objectives such as enhancing user engagement and streamlining the application process. I then translated these goals into initial design concepts and user journey maps.
Communication Channels
The project commenced with strategy sessions involving the CEO and team lead. We aligned on objectives such as enhancing user engagement and streamlining the application process. I then translated these goals into initial design concepts and user journey maps.
Design Presentations
Design concepts were presented during the prototyping phase, allowing stakeholders to visualize user interactions and provide input. This collaborative approach ensured the final design met both user needs and business objectives.
Assumptions & Validation
We assumed that users preferred a simplified application process. To validate this, we conducted usability testing sessions and analyzed user behavior metrics, leading to iterative improvements in the user interface.
Decision-Making Process
Initial design decisions were made based on user research and best practices. These were reviewed by the team lead and further refined through user testing feedback, ensuring the final design was both user-centric and aligned with business goals.
Metrics Measured
We tracked metrics such as user engagement rates, application completion times, and bounce rates. These insights informed design adjustments aimed at enhancing user retention and satisfaction.
User Interactions & Learnings
Engaging with users during testing sessions revealed the importance of clear navigation and concise information presentation. These insights led to design enhancements that improved the overall user experience.
Impact of My Work
The redesigned UNIPREP platform offered a more intuitive user experience, leading to increased user engagement and application submissions. The streamlined design also facilitated easier navigation for users, aligning with the platform's goal of simplifying the study abroad application process.
UNIABROAD
Type
Website
Date
Jan 2023
Tools
Figma, Laravel, Bootstrap, Laravel
Tags
UNIPREP, UNIABROAD, Ed-Tech
Led a 2-member design team as the Senior UI/UX Designer, owning the end-to-end design process.
Kickoff Process
Each project began with strategy alignment meetings with the CEO and team lead, where we defined user goals, business needs, and feature priorities. I translated those into early design direction and structure.
Communication
Maintained direct communication with the CEO and technical lead through Figma comments, Slack, and regular check-ins. This enabled fast feedback cycles and kept stakeholders closely involved.
Design Presentations
Presented design ideas at each stage — from low-fidelity wireframes to high-fidelity mockups — ensuring that key decisions were validated during prototyping.
Decision-Making Process
I made the initial design decisions grounded in usability principles and brand direction. These were reviewed by the team lead, then refined after one round of user testing and internal QA.
What Was Measured & Why
Tracked metrics like bounce rate, conversion from landing to form submission, and engagement on key CTA sections. This helped assess friction points and improve flow performance.
Customer Interaction & Insights
Engaged directly with end users during usability testing and onboarding sessions, learning that clarity, speed, and transparency were crucial in the student application experience.
Impact of My Work
Delivered a cohesive, modern design system across all platforms.Reduced user friction through better layout, content hierarchy, and flow.Enabled faster internal operations with a streamlined CRM panel.Improved lead capture and enhanced user trust and retention across digital touchpoints.